Our Work With Brumbach Family Dentistry
Home Page
This page had an outdated look with no “hook” for visitors to feel invested in the need to choose this office. Consequently, we created an entire branding strategy to implement throughout the website. We also added additional Call-to-Action opportunities to engage site visitors. Originally, it was a largely unfinished website with a lot of potential. However, we activated that unused potential for SEO and marketing in order to boost the office’s search engine rankings.
Services Page
This is the page that features all the various services offered by this office.
This is a small section on one page with no useful information. First, we started small by redesigning out-of-date, improperly- formatted icons. In addition, we built out a brand new page for each service offered by the dentist. This helps with SEO, industry authority, and adds helpful information for new and existing patients.
See it live: https://www.brumbachdentistry.com
WHAT WE ACCOMPLISHED WITH BRUMBACH DENTISTRY
Front Landing Page
WHAT WE UPDATED:
- Featured a photo that is more inviting
- Added a family picture of Dr. Brumbach
- Updated all the services icons
BENEFITS/EFFECTS
- More connection to the photo on first impression for newcomers
- Reflects updated content
Active Marketing
WHAT WE UPDATED:
- Adding consistent language throughout website and other online platforms (i.e Facebook, Instagram)
- Extensive weekly marketing on social media
BENEFITS/EFFECTS
- Reflects updated branding
- Updated branding enables updated marketing
- Updated Marketing strategy deploys a “Hook” tactic to engage site visitors
- Establishes personal connection and trust between Dentist and Patient
Increased Engagement
WHAT WE UPDATED:
- Added “Call-to-Action buttons
- Expanded Internal Linking
BENEFITS/EFFECTS
- Encourages visitors to continue to explore and stay engaged with the site
Maximize SEO
WHAT WE UPDATED:
- Built out and generated extensive and helpful copy for each service offered by the office
BENEFITS/EFFECTS
- Establishes authority in the industry
- Increases search visibility
- Boosts organic rankings
- Drives more traffic to website
Optimized for Mobile Devices
WHAT WE UPDATED:
- Reworked website code, media file sizes
BENEFITS/EFFECTS
- Optimizes website to show up correctly on mobile devices
- Follows Google’s “Mobile First” Algorithm (Google predominantly uses the mobile version of the content for indexing and ranking)
